A Surreal Sneaker Experience in Seoul: ASICS ‘Beyond Station’ Pop-Up Store
ASICS ‘Beyond Station’
Hey fellow explorers! If you’re in Seoul and have a thing for sneakers, I’ve got a treat for you. I recently visited one of the hottest spots in Seongsu-dong, and trust me, it’s a sneakerhead’s dream come true. Let’s lace up and dive in!
The ASICS Adventure Begins
On October 18th, ASICS unveiled a mesmerizing pop-up store titled ‘Beyond Station’. It’s not just any store; it’s a stage that tells the brand’s story, transporting you to a surreal world that embodies the essence of ASICS.
ASICS ‘Beyond Station’ Pop-Up Store’s First Impressions
Located in the trendy Seongsu-dong district, ASICS chose the EMPTY offline store to showcase their first-ever pop-up in Korea. The theme? ‘Beyond Station’, symbolizing the infinite possibilities of the ASICS philosophy. From the moment you step in, you’re taken on a journey through time, space, and various product categories.
Two Floors of Pure ASICS Magic
The store spans two levels. On the first floor, you’re greeted with the brand’s rich history, sustainable initiatives, and a cool AR (Augmented Reality) feature that brings the products to life in 3D. As you ascend to the second floor, you’re introduced to three distinct categories: Performance Running, Core Performance Sports, and Sport Style.
Performance Running Zone:
Here, you can explore the culmination of years of research and innovation in running shoes. Whether you’re a newbie or a marathon pro, they’ve got the perfect fit for you.
Core Performance Sports Zone:
Tennis fans, rejoice! Get up close and personal with products endorsed by the ‘flawless player’ and ASICS ambassador, Novak Djokovic. And if you’re in for some fun, snap a pic with the oversized tennis props!
Sport Style Zone:
Dive into ASICS’ iconic heritage sneakers, like the GEL-KAYANO 14, and explore trendy products from their collaborations with iconic global brands.
Don’t Miss Out! A Surreal Sneaker Experience in Seoul
The ASICS ‘Beyond Station’ pop-up runs until October 30th, 2023. And here’s a little tip: if you upload a photo taken at the pop-up store, you stand a chance to receive a special gift on a first-come-first-serve basis. So, get snapping!
For all my international readers planning a trip to Korea, this is a must-visit. Not just for the sneakers, but for a taste of how brands in Korea are pushing the boundaries of retail experiences. Until next time, keep exploring and stay stylish!
Empty in Seongsu dong
Inst : https://www.instagram.com/empty.seoul.kr/?hl=ko
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